OUR STORY
WE’RE ALL ABOUT BRINGING
MALAYSIAN CULTURE
TO THE WORLD

With a storied history in re-creating authentic Malaysian cuisine that’s born from
age old traditions and recipes, the PappaRich brand today is synonymous with bringing
the Malaysian experience all over the world through the enjoyment of its
carefully-crafted food and homely ambience.

As we take another step forward in our efforts to share our brand story with the world,
we look to creating a consistent and palpable brand identity Malaysia can be proud of.

OUR MISSION

We pride ourselves on using only the best and freshest
ingredients for our customers.

We strive to provide value not just through our food but in recreating perfect dining experiences.

We always conduct ourselves with the utmost integrity and transparency.

We aspire to grow our organization and do work that brings meaning and rewards to our customers, our company and
our people.

OUR VALUES & PERSONALITY

The PappaRich Brand personality is a reflection of our aspiration as a
marque that prides itself on creating wonderful renditions of authentic
Malaysian cuisine.

The best food they say, is always made with love. Hence, in all our
communication, our passion for food must resonate in the most simplistic
and accessible manner.

We promote adopting a colloquial yet witty approach to describing our products, so that we may share our passion with the people around us. The way we speak is symptomatic of our love for cooking, its the easiest way to speak to someone’s heart and stomach; and this should be interwoven into the fabric of the PappaRich brand personality.